Communications

Communicate with your customers the way they want you to.

True communication requires the ability to be fully present and fully interested in the perspective of others.

At srt marketing, we put communications at the heart of every marketing and digital campaign. Great content is what drives visibility, credibility and results for our clients.

We have access to talented strategists, journalists, designers, photographers, producers, and copywriters. They are a valuable source of new ideas and production capabilities for our clients.

COMMUNICATION STRATEGY

Integrated marketing communications, coordinating promotional elements with marketing activities to deliver a consistent message to your customers.

What is a communication strategy?

The communication strategy defines the business’ plan for product information dissemination and brand awareness development.

Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market.

Why is it important?

A market-appropriate communication strategy increases the business’ chances to accurately transmit the product’s benefits and to have that message positively received by the customer.

The business benefits from customer goodwill when the story or customer testimonial strategies are used.

Our approach

We understand both business-to-consumer and business-to-business messaging. Our clients continue to work with us because of our demonstrated product solution leadership and added value that srt marketing provides.

We will work with you to design an effective marketing communication strategy with one or more marketing communication components – advertising, personal selling, direct marketing, sales promotion and public relations.

Related experience

Aviva

Contact us

For assistance with your communication strategy, please feel free to contact us today.

COPYWRITING

We inject personality and action into your marketing by writing copy that sells.

About copywriting

Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy your product or service, or influence their beliefs.

Why is it important?

Today, when we’re literally a click away from a world of choice, it’s no longer enough to simply sell products or services. It’s about inviting people to buy in to your brand.

Whether you want people to buy insurance, or other businesses to purchase your products, or donors to fund a charity initiative, it’s about creating a brand personality and an emotional connection.

In short, it’s about the language you use to engage people and nurture trust and loyalty; not just in your advertising, but across every brand touch point. That’s what elevates brands. And their bottom lines.

Our approach

We believe good copywriting needs to really talk to people, and that’s the kind of copy we create.

Our copywriting services include:

  • Website copy
  • Search marketing (SEO & PPC copywriting)
  • Print & Advertising
  • Email Newsletters
  • Annual Reports & Tenders
  • Press Releases

Related experience

Aviva

UniSuper

Vision Super

Contact us

If you want your marketing to get the attention of your target market, then engage our services today.

MULTIMEDIA PRODUCTION

Promote your business with full digital video production services including concept development, production and post-production.

We are visual creatures. We process visuals faster than text and remember messages more easily through video. It’s a great tool for learning, and of course, introducing your business to the audience.

You can write two pages about your product. But if you show its features and benefits in a one-minute video, which do you think your audience will tune in to?

Reasons to add video to your marketing

  • Videos are fun and informational
  • They keep your audience interested
  • It’s easy to persuade people with video
  • They give you the power to reach anyone
  • Decision makers don’t have time to read lengthy text

Our approach

To make video a part of your marketing strategy, we follow these steps:

  1. Pre-production plan. We come up with ideas of how to execute your vision through video. These ideas will be presented to you in a moodboard and storyboard.
  2. Filming. Once the storyboard is approved, we start filming. If it’s an animation video, we’ll start designing.
  3. Editing. We gather all the shots, pick the most suitable ones, and put them together. We also add effects or text as required.
  4. Uploading. After your approval, we upload the video to your preferred channel with the appropriate tagging so that your video can be found through search.

Related experience

AustAR Labs

Contact us

If you are after more information on our multimedia services or on pricing, then contact us today.

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