Digital

The consumers are heading down the digital highway fast. How are you engaging with them?

As a Marketing Consultancy in an increasing digital world, our job is to create extraordinary experiences. Experiences that bring together creative thinking, innovative ideas and emerging technologies to drive our clients’ businesses.


DIGITAL STRATEGY

We'll develop a digital strategy, roadmap, and analytics by examining how digital channels work together to deliver your business goals.

What is a Digital Strategy?

Digital strategy is a document outlining how your business should handle the different aspects of digital from the website and mobile to email, social media and digital marketing.

Most businesses approach digital at a tactical level, making decisions on the fly in response to the latest new technology or business demand. By forming a digital strategy, you have an opportunity to establish a clear direction for your online footprint, rather than being reactive to the trends.

Scope of your Digital Strategy

The exact scope of your digital strategy will depend on the type of business. But in most cases, your digital strategy will cover:

  • Mobile
  • Social Media
  • Email
  • Digital marketing
  • Website

In each area, your digital strategy will address at the benefits these technologies have for your business, assess their performance and make recommendations over the short and long term.

Our approach

We have an effective four-step approach to creating your digital strategy:

  1. identifying opportunities and/or challenges in your business where digital assets can provide a solution
  2. identifying the unmet needs and goals of your customers that most closely align with those key business opportunities and/or challenges
  3. developing a vision around how the digital assets will fulfil those business and customer needs, goals, opportunities and challenges, and
  4. prioritising a set of digital initiatives which can deliver on this vision.

Related experience

Hospira

Contact us

Get in touch with us today for help setting up your digital strategy.

CUSTOMER INTERACTION

Deliver consistent, high-quality customer service and experience across multiple digital channels.

What is Customer Interaction Strategy?

Today, the customer has several ways of interact with your business. Successful businesses distinguish themselves from competitors by providing superior and differentiated customer service by implementing Customer Interaction Strategies.

These strategies can allow businesses to proactively manage customers at every step, and through every stage of their life as a customer. The business can then align cost-to-serve with the potential value of the contact and the customer, differentiating service levels where appropriate.

Available to businesses are digital technologies that provide their customers with a variety of choices on how and when they contact the business, and record what their motivations and priorities are at time of contact.

What should a Customer Interaction Strategy do?

A Customer Interaction Strategy should be designed to:

  • deliver consistent, high-quality service across multiple channels
  • provide real-time information, customisation and personalisation to customers provide cross and up-selling opportunities
  • use CRM technologies to segment and adjust service levels, and store interaction information
  • integrate seamlessly with front and back-end administration systems, and
  • offer self-service capabilities via multiple channels to handle simple enquiries and updates.

Our approach

We will work with you to develop a Customer Interaction Strategy that supports your customer service objectives. Together we will:

  • Define the channels we will use, now and into the future, e.g. phone, digital, face-to-face, etc.
  • Articulate the characteristics of those channels e.g. operating hours, anticipate volumes, services offered etc.
  • Define which channels (if not all of them) will interconnect with the others, and how Define some key operating principles that support this strategy. For example:
  • We know who you are and will use that information to deliver more relevant information and services to you
  • We will deploy skills-based routing where we can
  • We will offer a call-back service

Related experience

UniSuper

Contact us

Get in touch with us today to discuss how a Customer Interaction Strategy can help you engage better with your customers.

WEBSITE CREATION

Your mobile responsive website that promotes your business and drives sales, that is Search Engine Optimised and with eCommerce functionality.

The web development team at srt marketing has an in-depth knowledge of cutting edge technology and best practices.

  • We develop websites built for performance
  • Our methodology is proven for each industry we serve
  • We provide a dedicated team of specialised experts

Responsive website design & development

Responsive Design prepares websites for the future of modern website design by making them beautiful across multiple devices.

  • Our team plans, designs, and develops stunning responsive websites that will increase conversion rates and overall traffic
  • We make sure that our responsive websites are beautiful across all devices
  • Our responsive web design makes sure that your business is prepared for the future mobile web.

eCommerce web design

How many of your website visitors are turning into customers? We will help make your ecommerce website your most effective selling tool.

  • Our ecommerce design process helps increase conversion rates
  • We integrate your website with social media to help users engage with you online
  • Our ecommerce content management system gives you full control
  • We have solutions to fit every budget

Development for mobile

Mobile websites represent a massive opportunity to take your business to the next level while targeting customers on mobile devices.

  • Our team plans, designs, and develops stunning mobile websites that will take your business to the next level
  • Our mobile websites feature striking mobile web design and fast load times so that your business is sure to impress potential customers who visit your site on their mobile devices

Content Management Systems (CMS)

The right CMS will make your website easy to manage and update. We work with numerous CMS’ including: Drupal, Joomla, Magento, Wordpress and an advanced PHP framework known as Yii.

Our web development process

We have an intuitive 5-spoke process that guides every project we take.
Discover

We ask and listen toward a thorough understanding of your company, project, audience and objectives.

Plan

We construct a framework for your project to take shape within in terms of strategy, production and time.

Design & develop

We distil planning into purposeful designs that reflect your objectives and outline a visual aesthetic. After which we begin the development of your website.

Test & deploy

After extensive testing, we review, tweak and propagate your final product.

Grow

We track, analyse and correct your project’s growth through ongoing campaigns and retainers.

Related experience

Hospira

Contact us

Get in touch with us today for a no-obligation chat about your web project.

MOBILE APP DEVELOPMENT

We’ll develop your app on the latest technology (integrated with our very own Intelligent Image Recognition Service) that engages your customers, informs them about your prodicts and gets sales.

Platforms

  • iOS
  • Android

Strategy & user experience

User experience is about ensuring an application is laid out intuitively, accounting for device ergonomics, human interface guidelines, and gestures. Put simply, user experience separates interactions and workflow from aesthetics and visuals.

We start our process with low-fidelity wireframes. They purposefully look like sketches, to keep the focus on the functionality of the application instead of the visuals and design.

All screens of the interface are annotated and delivered in a formal document for approval. These wireframes go on to serve as the overall blueprint for the application.

Visual design

Mobile application design must account for various display sizes, orientations, and resolutions. Another often overlooked element of mobile design is branding. Most mobile applications have counterparts on the web or elsewhere. It’s important to keep visual parity and consistency across these mediums, while still respecting mobile patterns and paradigms.

The visual design begins with background research and reviewing any existing brand standards. To establish the overall design language for the app specifically, we create style boards.

Once the wireframes and style boards are approved, we marry these together to create the interface design.

Mobile development

Native mobile development is more like desktop than web programming, requiring knowledge of operating system-specific features, memory management, and hardware capabilities.

Additionally, it requires extensive on-device testing and more agile release cycles to account for the various device and OS combinations.

Once the technical architecture is completed and the development spikes have exposed the key challenges, all development tasks are mapped out for the entirety of the application.

We then work off of weekly iterations to ensure progress is easily measured, as well as encourage accountability. Rinse and repeat until the app is ready for submission to the app stores.

Back-end development

Many apps have a server component to them and are only as good as those corresponding back-ends. If a back-end server is down or slow, an app effectively is too. Additionally, it’s critical for back-ends to quickly scale with a rapidly growing user base.

To solve these problems, we employ cloud-based solutions. While we do work on customised solutions, most apps benefit from the speed of development offered by cloud platforms ranging like Amazon Web Services.

App marketing

Many companies invest months into designing and developing an application, only to have no marketing plan to launch it. Marketing is not putting it on an app store and posting to Facebook that it’s available.

What many don’t realise is that successful app store marketing starts with building an app. By following our launch strategy, almost any app can launch with both press and customers excited to download and promote it.

Related experience

Unilever

Contact us

If you want to add mobile to your sales channel, then get in touch with us today for a no obligation chat.

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