MLC is the wealth management division of the National Australia Bank (NAB) and provides investment, superannuation, insurance and private wealth solutions to corporate and institutional customers.

Here is a list of projects that srt marketing has delivered for MLC.


FUSION Program (Communications)

Business need: To Project Manage the preparation and production of the Client & Adviser Communications from the FUSION Program.

About FUSION: A $40m Program of work that delivered these critical projects:

  • Migration of MLC MasterKey Custom platform to Navigator
  • Launch of the MLC MasterKey Wrap products
  • Production and distribution of Significant Event Notices to all clients of MasterKey and Navigator
  • Preparation and distribution of Adviser communications and education material
  • Upgrade and launch of n-link, an Adviser transaction portal

Duration: October 2010 to March 2011


  • Project Management Office
  • Technology
  • Communications
  • Product
  • Online Services
  • Adviser Services
  • Legal, Risk & Compliance

Outcome: All Client & Adviser Communications were prepared and released according to the Program schedule and to budget.

Aviva to MLC Rebrand Project

Business need: To rebrand all Aviva collateral, brochures, PDSs and letters to the MLC branding.

Duration: July 2010 to October 2010


  • Head of Brand
  • Design
  • Legal, Risk & Compliance
  • Communications
  • Online Services
  • External Vendors

Outcome: Using strict project management methodologies, over 100 pieces of Aviva printed material was rebranded to MLC.

More in this category: « Vision Super Aviva Australia »

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