Unilever is a global giant with a product portfolio that ranges from nutritionally balanced foods to ice creams, affordable soaps, luxurious shampoos and everyday household care products.
Augmented Reality campaign for LUX
Business need: To create an Augmented Reality application for a mobile truck, where people could see themselves standing with augmented LUX brand ambassadors. After this experience, the user's picture could be publish on social media.
Duration: March 2012 to May 2012
Users: General public and LUX customers
Outcome: This project was deployed in all major cities for a period of one month.