Unilever is a global giant with a product portfolio that ranges from nutritionally balanced foods to ice creams, affordable soaps, luxurious shampoos and everyday household care products.


Augmented Reality campaign for LUX

Business need: To create an Augmented Reality application for a mobile truck, where people could see themselves standing with augmented LUX brand ambassadors. After this experience, the user's picture could be publish on social media.

Duration: March 2012 to May 2012

Users: General public and LUX customers

Outcome: This project was deployed in all major cities for a period of one month.

More in this category: « Hospira

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