Marketing

Apply an entrepreneurial approach to marketing your products and services.

Why? Because it’s a lean approach to marketing your product and services.

Your marketing strategy must closely align with your resources and capabilities. By applying an entrepreneurial approach, segmentation, targeting and positioning are key marketing dimensions that you set in the strategic framework.

Engage srt marketing and we will collaboratively develop a marketing strategy for your business. At the end, you will receive a detailed marketing plan that matches your business's capabilities with the environment within which it operates and that positions you for success.


MARKETING STRATEGY

We’ll collaboratively develop a marketing strategy by analysing your customers, markets, products, distribution, promotion, pricing and positioning strategies.

srt marketing is in the business of helping your businesses succeed by encouraging you to think entrepreneurially, strategically and have a disciplined plan of attack.

Why have a Marketing Strategy?

Every business, regardless of size, must have a marketing strategy and a marketing plan that outlines the unique advantage that business has over its competitors.

Without either a strategy or a plan, running a sustainable business becomes an even greater challenge.

By developing a competitive marketing strategy, you are setting yourself up for success.

You will have developed a broad formula for how your business is going to compete, how it will differentiate itself from the competition, what its goals should be and what policies will be needed to achieve those goals.

Related experience

UniSuper

Contact us

Get in touch with us today for help with your marketing strategy.

COMPETITOR ANALYSIS

Analysis of your competitors’ objectives, strategy, resources & capabilities, how you are positioned and how you should respond.

Competitor analysis is a critical part of your company marketing plan. With this analysis, you can establish what makes your product or service unique, and therefore what attributes you focus on in order to attract your target market.

Our approach

We will evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of your customer's dollar.

Together, we’ll create a profile matrix by answering questions such as:

  • Who are your competitors?
  • What products or services do they sell?
  • What is each competitor's market share?
  • What are their past strategies?
  • What are their current strategies?
  • What type of media are used to market their products or services?
  • How many hours per week do they purchase to advertise through the media used in this market?
  • What are each competitor's strengths and weaknesses?
  • What potential threats do your competitors pose?
  • What potential opportunities do they make available for you?

At the end, you’ll have an intimate understanding of who you are competing against and how to compete tactically and effectively.

Related experience

UniSuper

Vision Super

Contact us

Get in touch with us today for help with your competitor analysis.

BIDS & PROPOSALS

Demonstrate an understanding of the prospective client’s needs, prepare a stunning, persuasive proposal and win the business.

So you have come across this fabulous opportunity to win significant new business, but you have to tender for it, what would you do? How would you prepare a proposal that makes it past the first cut?

At a minimum, your proposal must comply with the criteria and address all the requirements in the Request For Proposal (RFP).

You must then demonstrate an intimate understanding of the prospective client's needs, differentiate yourself from your competition, supply relevant evidence to back-up your claims and finally prepare an eye-catching, persuasive and professional proposal.

Our approach

We understand the tender process because we have experience on both sides: managing large-scale tenders and preparing proposals for RFPs.

Collaboratively, we will analyse the RFP, identify and match your capabilities to the needs of the prospect and write a compelling proposal that gets you to the next stage of the tender process.

Related experience

UniSuper

Contact us

Get in touch with us today for help preparing your proposal for a tender.

PROJECT MANAGEMENT

We’ll plan, implement, control and deliver projects in time and to budget.

Next time you are thinking of launching a new product, or exhibiting at a trade show or rolling out a promotional campaign, consider engaging us to manage this activity as a project and notice the difference in the outcome.

Why project management?

The term 'Project Management' tends to make many people uncomfortable but if implemented properly, it will empower you with powerful tools that will improve your ability to plan, implement and control activities, and manage your resources more effectively.

At srt marketing, we have experience managing projects of all magnitudes and budgets. Depending on the project, we can apply either PRINCE2 or AGILE project management methodology.

Get us involved in your next project and experience better control and customer relations, shorter development times, lower implementation costs and higher profit margins.

Related experience

UniSuper

MLC

Aviva

Contact us

Get in touch with us today if you need a project managed.

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